Hippy clothing fashion is a huge thing these days. Not just a craze but a way of being. A way of life in fact for many of us. As with many fashion styles it would seem that the wonderfully colourful and unique styles of the 1960’s hippy movement have again come full circle. Everything makes a comeback eventually.
Hippy Clothing Fashion
I think to some extent that the hippy clothing fashion style has always been ticking slowly away in the background of modern clothing. Now however, it has emerged again breathing new life into an often dull clothing market. We are quite often thanked by customers for stocking clothes that they otherwise find it hard to find. This of course is the reason why Mystical Mayhem Hippy Clothing exists.
At a time when young people are unsure about their role in modern society they turn to the individualism of self expression through the use of clothing and music. Clothing has always played a major part in the development of ones individuality. Nothing says this more then unique handmade hippy styled hippie clothing. For me since about the age of 16, the clothes on my back have been an outward expression of who I am.
When I went to my first festival I found something that not everybody was wearing. It was great to get hold of something that was unique like me and couldn’t be found on the high street. Yes I wear suits for important occasions, I even like dressing up (note that most people in society would think that my hippie clothes are more like dressing up ie. fancy dress) once and a while but ,for me there is nothing better than my pair of flares and a hippie hoodie.
So what happened in the 1960’s?
Back in the 1960’s fashion was turned on its head by the hippie movement. A torrent of new clothing designs, cuts and colours came on to the clothing scene. This never before seen explosion of psychedelic unique free flowing clothing completely change the fashion industry. The hippies had something they wanted to say and they were saying it with bright expressive clothing.
As this new hippy clothing fashion became more prevalent, major high street shops starting to copy production. It was mainly the maxi dresses and the the mini skirts which were a massive hit in the main stream. The average hippy couldn’t afford to shop in such stores. I tend to think that this would have gone against the whole idea of the hippy fashion movement at the time. With little money but a flare for putting together a great looking unique piece of clothing, most hippies of the time made their own clothing. From old jeans and pieces of material and to be honest with a little bit of whatever they could find that they liked. Adorning their clothing with embellishments galore was a big thing too. The great thing about this however impractical in today’s modern society is the unique hippy clothing that was being created and worn.
The rule of the 1960’s fashion movement was simple, ‘drab mainstream out’ and ‘bright colourful and unique in’. The fashion of the early 1960’s was some what conservative compared to the latter part of the decade. Hippy clothing fashion gathered momentum and fashion designers clambered on board to try and keep up with the ever changing face of the style.
Modern Hippy Fashion
Many of the styles were based on traditional designs from India, Nepal, Central America, Bali and Morocco. We keep that tradition strong with our clothing lines being produced fairly in Nepal, India, Thailand and Bali. Here we stock a wide range of unique hippie clothing. We know that modern day hip clothing doesn’t have the exact look that you would have found in the 1960’s but, you have to remember that, much like most things in life, hippy clothing has evolved.
It is still bright, colourful and unique. It still helps you to express yourself and, it still feels great knowing that you’ve got a unique piece. Not to mention that when you walk around the corner, no-one else is going to be wearing the same garment as you! They may have something similar but instead of being mortified, you should be pleased that there are other like minded people around!
In general most hippies were anti-fashion or to put it in a better way they rejected the fashion industry. Being told what to wear, what logos you should have displayed on your clothing and when to wear them was not cool man! The fashion industry much like the music industry was seen as part of the capitalist propaganda machine. A machine that was keeping us slaving to consume the latest fashions in clothes and music. This is more true today than ever with the two meeting to push clothing and music together. The younger generation all want to wear what their favourite music artists are wearing.
Main Stream Advertising
It should be said that any self respecting hippie of the 1960’s would not be seen wearing a logo. Unfortunately now more than ever a large number of high street brands proudly show their logos. On the front, back or even across the buttocks nowhere is safe from branding. This is of course to help them advertise the product. Although, they’ll have you believe it so that you can proudly show to your friends and your family that you wear that brand.
Clothing logo’s have become part of the design of clothing taking you away from the fact that the logo is just free advertising for the company concerned. I have nothing against people who wear this clothing as I believe ‘each to their own’. But just remember that when you next wear your branded clothing that you have paid money to a company that is now using your body to advertise. Marketing at its best.
We should note at this point that we do not plaster our logo on our clothing. So, don’t worry you don’t have to walk around showing off our logo. We have found that word of mouth is a great way for our business to grow. Our customers love what we do so much so that lots of our new customers are referrals. When someone sees a person wearing our clothing they may ask where they got it from. Or people who really love our clothes often tell their friends and family about us. The clothes are our fashion statement and not our logo.